MTN DEW KICKSTART "PATTERNS" SHIRT PRINT
PARK PICTURES CALLED ON INK AND THREAD TO DEVELOP A REPEATING FABRIC DESIGN THAT WOULD INCLUDE AN IMAGE OF NBA PLAYER RUSSELL WESTBROOK HOLDING A CAN OF MTN DEW KICKSTART. THE COMMERCIAL IS CENTERED AROUND A ZOOM OUT SHOT OF A STILL FRAME THAT WOULD REVEAL THAT THE IMAGE WAS PART OF A SHIRT. THE EFFECT WAS ACHIEVED WITH SOME CLEVER EDITING AND POST-EFFECTS, BUT THE SHIRT MR. WESTBROOK WEARS IN THE SPOT IS COMPLETELY REAL AND WEARABLE. CLIENT: PARK PICTURES / TERRI TIMELY SUPERVISOR: INK & THREAD